Grampian Country Food Group News
10 July 2007
Sainsbury’s has launched an exclusive new chicken crown for hassle-free cooking at home.
Perfect for cooks who don’t like preparing chicken or simply don’t have the time, the chicken comes ready to cook in its own oven tray.
The new chicken crown has been launched in response to demand for easy to cook, healthy and natural ingredients. Without legs, the product will appeal to the majority of UK consumers who tend to prefer the white breast meat on a chicken. Easy and quick to cook, it also means that roast chicken needn’t just be a treat for the weekend.
Whether entertaining friends, feeding the family or simply treating you and your partner, the chicken crown is extremely versatile and can be adapted to a wide variety of recipes.
For simple yet impressive summer dishes why not try: Beer BBQ Chicken; Lemon Thyme Butter Basted Crown; Honey Glazed Chicken Crown; Chorizo Chicken Roast (see below for full recipes).
The new Sainsbury’s chicken crown is a natural British product from quality assured farms and bears the Red Tractor label.
The chicken crown is available in selected Sainsbury’s stores across the UK, priced £3.95 per kg.
Ends
Notes to editors:
The average chicken crown weight is 1.15kg – 1.35kg.
SAINSBURY’S CHICKEN CROWN RECIPES
Beer BBQ Chicken
Ingredients:
Sainsbury’s chicken crown
BBQ rub:
3 tablespoons paprika
3 tablespoons brown sugar
1 ½ tablespoons ground black pepper
1 tablespoon garlic salt
1 tablespoon onion salt
1 tablespoon celery salt
1 teaspoon cumin
1 teaspoon dried oregano
Method
1. Sprinkle the rub all over the crown both on top and underneath.
2. Add some of your favourite beer to the tray and cover with foil.
3. Cook for the required time (checking that there is always a little beer in the tray), and remove foil for the last 20mins of cooking.
Lemon Thyme Butter Basted Crown
Ingredients:
Sainsbury’s chicken crown
Lemon Thyme
Unsalted Butter
Salt and Pepper
Method
1. Finely chop the Lemon Thyme and mix with the butter. Season with a little salt and pepper.
2. Smear the butter under the skin of the crown and cook as directed.
Honey Glazed Chicken Crown
Ingredients:
Sainsbury’s chicken crown
Butter
2 tbsp honey mixed with 1tbsp orange juice
500ml red wine
300ml fresh chicken stock, or from a cube or concentrate
Orange Juice
Method
1. Heat the oven as directed and rub the chicken all over with butter and season well. Cook for 20 minutes, then brush the honey orange mix all over the breast. Cook for the remaining time, brushing twice more with the glaze until the skin is golden and the meat is cooked through.
2. Put the juices from the tray in a pan with the red wine and stock. Boil until the liquid reduces by 2/3. Sieve, then pour back in the pan. Add a little of the orange juice to taste, stirring for a couple of minutes. Serve with the chicken.
Chorizo Chicken Roast
Ingredients
Sainsbury’s chicken crown
2 unwaxed lemons
6 bay leaves
Small bunch rosemary, broken into sprigs
Chorizo (cut into chunks)
Sweet or smoked paprika
50g butter, very soft
Method
1. Dice the chorizo and cut the lemon into wedges. Mix with the herbs and place into the tray with the chicken. Mix 1 tbsp of paprika to the softened butter.
2. Brush the chicken with the butter and place in the oven and cook for the required time. Brush again 2 or 3 times during cooking.
Chicken crown cooking guidelines
20 minutes per 500g, plus 20 minutes.