Grampian Country Food Group News
11 September 2006
HALL’S has today challenged Scots at home and abroad to support the great Scottish breakfast as part of HALL’S Scottish Breakfast Week which runs from 11 – 17 September 2006. In a recent survey conducted by HALL’S it showed that:
Only 17 % of Scots questioned claimed that their favourite breakfast was a cooked Scottish breakfast 61% of Scots loved black pudding While over 51% of people enjoyed black pudding as part of a cooked breakfast which ranked as the fourth most popular cooked item. Bacon regarded as the most popular (87%) with eggs (78%) and sausages (77%) coming in a close second and third.
The survey also identified that 50% of Scots will enjoy a cooked breakfast during the weekend with 9% eating a cooked breakfast during the week with 3% indulging themselves everyday.
As black pudding is often seen as an integral part of Scottish breakfast Scots were asked “How do you eat yours?” . The answers were unusual and varied with responses ranging from smothered in apple sauce, with ketchup or brown sauce, onions or surprisingly with chips!
Sixty –two percent of Scots demonstrated their romantic side by making breakfast in bed for a loved one, while a whopping 38% had neither made nor received breakfast in bed.
Re-affirming the more adverturous nature of Scots the survey asked “What was the most unusual breakfast experience” responses ranged from eating pancakes off a naked woman, a horse meatloaf, breakfast on the Great Wall of China, and eating buffalo dung and pot noddles while camping in Vietnam.
Anna Finlay, Brand Marketing Manager at HALL’S, said:
“HALL’s challenges all Scots whether they be at home or abroad to re-aquaint themselves with the Great Scottish cooked Breakfast during this year’s Breakfast Week 2006. It would appear that black pudding has a lot of character it is an essential part of the traditional Scottish cooked breakfast which remains a popular way to start the day. Absolutley nothing beats the mouth-watering aroma of a traditional Scots breakfast containing lorne sausages, pork sausages and black and fruit pudding to entice you out of bed in the morning, and we actively encourage people to re-ignite their love affair with a good traditional Scots breakfast.”
In a celebration of the most important meal of the day Craig Hill, Scotland’s loundest and most flamboyant comedian will help launch Scottish Breakfast Week with a little help from school children from a school in the East End of Glasgow on Monday 11 September 2006